As hosepipe bans begin to affect parts of the UK, Grass Gains is reassuring retailers that lawn care sales don’t have to become another casualty of prolonged dry weather.
The company has developed practical solutions designed to keep products moving through the tills while helping gardeners comply with the rules.
Grass Gains has focused on making application as simple as possible, recognizing that hosepipe bans are likely to become an increasingly regular feature of British summers.
Its One Shot Wonder liquid lawn feed, which includes a wetting agent, can be applied easily using a watering can or knapsack sprayer, meaning customers can continue feeding and maintaining their lawns without using a hosepipe.
To support retailers further, Grass Gains is introducing dedicated point-of-sale material that clearly explains how the product can be used during hosepipe restrictions.
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This material will help remove uncertainty at the shelf edge and give customers the confidence to continue purchasing.
Steve, Managing Director of Grass Gains, said: “Every challenge creates an opportunity.
Hosepipe bans undoubtedly create uncertainty for consumers and can have a real impact on lawn care sales, but Steve believes retailers deserve practical solutions rather than simply accepting lower sales.
Grass Gains has worked hard to ensure its products remain easy to use during restrictions and has backed that up with clear in-store messaging to help retailers keep their lawn care category performing throughout the summer.
Steve added: “Weather patterns are changing and periods of drought are becoming more frequent.
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As an industry, they need to adapt rather than stand still.
Their aim is simple: support retailers, give consumers confidence and keep tills ringing by solving the problem instead of talking about it.
The new POS material will be available to Grass Gains stockists shortly, reinforcing the message that effective lawn care can continue throughout hosepipe restrictions without compromising compliance with local water regulations.
Grass Gains believes that innovation is about more than developing products—it is about understanding the challenges facing retailers and responding with practical, commercially focused solutions that help businesses continue to thrive, whatever the weather.
