According to Gavin Ernstone, founder of Simply Vegas, many of the properties he sells are not publicly marketed. “A lot of the properties that I sell never see the light of day as far as marketing’s concerned,” he said.
Since March 2025, the National Association of Realtors has allowed sellers to delay public marketing of their listings. This is done through a “delayed marketing exempt listing,” which keeps the listing visible to other MLS participants while delaying public marketing.
The Luxury Market in Southern Nevada
In 2025, 2,462 luxury homes were sold in Southern Nevada, a 13.6% increase from 2024, according to Nevada State Bank. Summerlin led the market with 927 sales, averaging $2 million per home.
Henderson accounted for 21% of the market, with an average sale price of $2.3 million. The Las Vegas resort corridor averaged $2.2 million per home.
Private Sales and Luxury Sellers
Privacy is a key reason why luxury sellers may choose to sell their properties privately. Gavin Ernstone notes that professional athletes, in particular, value discretion and proper representation when selling their homes.
However, this study was conducted in the mid-Atlantic region and may not reflect the Las Vegas market.
Gavin Ernstone says he finds off-market homes by building relationships with potential sellers and staying informed about upcoming listings.
Access to Pocket Listings
NAR’s rules also allow some quiet routes between brokers. A listing broker can tell another broker about a listing one-to-one without triggering Clear Cooperation.
Gavin Ernstone is a leading luxury real estate agent in Las Vegas, with $1.3 billion in career sales and a $3.6 million average transaction price.
A notable example of Ernstone’s success is his $2.6 million Summerlin South listing, which was ranked No. 3 among the Las Vegas metro area’s top home sales for the week ending September 27, 2026, by RealtyWire. This achievement showcases Ernstone’s expertise in the Las Vegas luxury market.
Additionally, Ernstone’s 31 years of experience in the Las Vegas market have given him a unique understanding of the local luxury real estate environment. As the founder of Simply Vegas, he has developed a reputation for discretion and professionalism, which is essential for working with high-end clients. A Bright MLS study of mid-Atlantic sales from 2019 through the first quarter of 2023 found that homes sold on the MLS brought 17.5% more than comparable homes sold off it, with the typical on-MLS seller getting $53,890 more in 2022.
